Culture
Services
Turn what the brand needs to say into a system people understand
Many brands do not need more decoration. They need a clear system that explains value, supports sales, works on the website and can be reused in content. We start with diagnosis, then combine logo, identity, brochures, corporate websites, interactive pages and product landing pages around the real business problem.
Brand Strategy and Positioning
HEIGE brand design clarifies audience, problem, differentiation and long-term direction.
Brand Logo and Visual Identity
A HEIGE brand design identity system built around recognition, competition and long-term use.
Brochure and Sales Material Design
Turns HEIGE brand design systems into sales communication tools that explain value and proof faster.
Corporate and Interactive Website Design
Connects brand expression and conversion through corporate websites, interactive pages and content systems.
Product Landing Page Design
Builds product pages that are understandable, trustworthy and conversion-ready.
Campaign Content System
Creates campaign assets that keep HEIGE brand design systems consistent across channels.
Before the service
What we usually fix first
Most projects do not fail because the design is not decorative enough. They fail because the business message, proof and touchpoints are not structured clearly enough.
The brand feels inconsistent
Logo, website, brochures, social content and sales materials feel disconnected, so customers do not remember one clear brand.
Unify the identity system first, then apply it to real touchpoints.The product value is hard to explain
The product or service may be strong, but pages and decks list features instead of giving a reason to choose it.
Restructure value, proof, use cases and action paths.The website does not convert
The site has information, but lacks service clarity, case proof, enquiry flow and maintainable content.
Start with content architecture, not just a visual refresh.Service delivery
Deliverables
Services are combined by brand stage. HEIGE brand design defines strategy, visual systems, content assets, website delivery and maintenance so each project can land in real business touchpoints.
Brand Strategy and Positioning
Market and audience research, positioning, naming strategy, narrative, messaging systems and growth direction.
Brand Logo and Visual Identity
Brand logo design, visual identity systems, guidelines, layout systems, graphic assets, applications and rollout rules.
Brochure and Sales Material Design
Corporate brochure design, product manuals, pitch decks, sales presentations, event materials, content structure and print guidance.
Corporate and Interactive Website Design
Corporate website design, interactive website design, landing pages, motion rhythm, content architecture, responsive frontend and CMS integration.
Product Landing Page Design
Product messaging, landing page structure, page design, conversion actions, content modules, visual assets and launch guidance.
Campaign Content System
Campaign themes, key visuals, social templates, event materials, posters, article visuals and publishing systems.
Ways to combine
A service is rarely isolated
A logo may need brochures, a website may need cases, and a product page may need campaign assets. We combine services by the brand stage instead of forcing a fixed package.
Strategy + Logo + Identity
For new brands moving from zero to one. Define positioning, naming and expression, then build logo, identity and core applications.
Brochure + Pitch Deck + Case Content
For companies that need investor decks, events, visits or channel communication, turning complex capability into readable proof.
Content Structure + Page Design + CMS
For outdated or messy websites, making services, cases, insights and contact information maintainable.
Product Site + Content + Conversion
For new products, hardware, SaaS or independent lines, explaining product value and capturing enquiries through a dedicated page.
Process
From diagnosis to launch
We keep the process light enough to move, but structured enough for decision, design and production to stay aligned.
Diagnose
Identify brand stage, audience, sales context and the problem most affecting growth.
Structure
Organize value, proof, service scope, cases and action paths into a designable content structure.
Systemize
Build identity, layout rules, components, image direction and key pages so the system can be reused.
Launch
Support development, print, content entry and launch checks so the design reaches real business use.
VOGRACE
From community memory to global recognition. HEIGE upgraded the VOGRACE English logo and visual system with a cleaner wordmark, a memorable “A” detail and a high-contrast black-yellow palette for a young, professional brand image serving global IP creator
2026 / IP Creator Brand Identity
世赞 SHIZAN
HEIGE turned the idea of praise into a globally legible brand symbol for SHIZAN, building a VIS system around the thumbs-up gesture so supply-chain service, flexible customization and creator support can be seen in one visual language.
2026 / VIS Brand Identity
Three Squirrels 3D Promotional Film
3D animated promotional film for Three Squirrels snacks
Selected workFAQ
Before you brief us
A few practical questions that affect scope, timing and how the work should be combined.
What services does HEIGE Brand Design provide?
HEIGE provides brand strategy, logo design, VIS identity systems, brochure design, corporate websites, interactive websites, product landing pages and campaign content systems. The scope is combined by brand stage and business goal.
What types of companies are a good fit?
HEIGE fits new brands, brand refreshes, website redesigns, sales-material needs, product launches and teams building long-term communication assets. We focus on whether the business message can be understood, not only visual decoration.
How are logo design, VI design and brand strategy different?
Brand strategy defines audience, problem and reason to choose; logo design creates the core recognition mark; VI/VIS expands the mark into typography, color, graphics, layouts and usage rules.
What is usually included in a corporate website design project?
It usually includes an audit, content architecture, home, service, work, about, insights and contact pages, responsive experience, CMS field mapping, launch QA and maintenance guidance. Development scope is confirmed per project.
How long does a brand design project usually take?
A single material or focused page usually takes 2-4 weeks; Logo/VIS, brochures or websites usually take 6-10 weeks; full systems or complex websites take longer. Timing depends on materials, decision flow, content and development scope.
How do we start a brand design collaboration?
Prepare brand background, industry, audience, existing materials, problem to solve, timing and budget range. HEIGE first clarifies goals and scope, then confirms collaboration mode and schedule.
Do you support clients outside Changsha, Beijing and Guangzhou?
Yes. HEIGE works through Changsha, Beijing and Guangzhou nodes and supports remote collaboration across China. Shoots, printing, events or onsite work are arranged by city and supply chain.
Will website redesign consider future operations and content maintenance?
Yes. Corporate website projects consider page titles, content hierarchy, mobile experience, visitor paths, enquiry routes, CMS fields and update workflows so the team can maintain services, cases and insights after launch.
Can internal teams keep using the work after delivery?
We aim to deliver reusable assets such as visual guidelines, page structures, brochure source files, component notes, content templates or CMS field notes so internal teams can keep updating the site and materials.
How can we contact HEIGE Brand Design?
Use the contact page, email, phone or WeChat. Current public contact routes include phone/WeChat 17611000161 / Heige_David, and the email shown in the site footer.
Clients
Selected brand collaborations
Selected clients across visual systems, campaigns, digital experience and ongoing design support. Some projects are listed by brand name only for confidentiality.
bilibili
Creative Marketing Visual System
Tesla
Creative Marketing Design
Marshall
Brand Maintenance System
Audi
Automotive and mobility
iQIYI
Content and entertainment
Didi
Mobility technology
Kuaishou
Content platform
National Geographic
Culture and publishing
Mercedes-Benz
Automotive and lifestyle