Culture
About
HEIGE Brand Design
HEIGE brand design is a design team focused on brand strategy, visual identity, logo design, brochure design, corporate websites, interactive websites and product landing pages. We connect business judgment, content structure and visual systems into reusable brand assets for websites, sales materials, social content and offline touchpoints.
Brand strategy consultingAbout highlight
Focused on brand consulting and designAbout highlight
Brand growth solutionsAbout highlight
About HEIGE
How we support brand projects
We help growing companies clarify brand direction, build visual systems, organize content and prepare websites, brochures and communication assets for real use.
A marketing strategy and brand visual design team
HEIGE is formed by marketing and brand visual design specialists dedicated to creating creative marketing strategies and turning client marketing ideas into execution. Team members come from Ogilvy, the international 4A advertising network, and leading Chinese internet companies including Didi, NetEase and Kuaishou, with long-term experience in brand strategy, integrated marketing, visual creativity, motion identity and digital marketing projects.
Serving 100+ clients across leading brands and growing companies
The team has served clients including Douyin, Mercedes-Benz, Marshall, Tesla, Bilibili, ICBC, Audi, Kuaishou, Didi, Tmall, Alibaba, Samsung, Alipay, NetEase Cloud Music, Meituan, ATOUR Planet, CHAO Sanlitun Beijing, Turkish Airlines, Tripadvisor, Thermos, COSTA, Huawei, Xiaomi, Heilan Group and HLA, Mizone, Luckin Coffee, Nescafe, Red Bull, Yili, Huiyuan, Yuwell Medical, China Merchants Bank, NetEase Lottery, Thailand International Cultural Lantern Festival and more.
From Logo/VIS to websites, product sites and campaign content
Services cover strategy, logo design, VIS identity systems, brochures, corporate websites, interactive websites, product landing pages and campaign content systems.
New brands, refreshes, website redesigns and product launches
It fits companies that need consistent identity, clearer product value, stronger sales materials, better website structure or reusable communication assets.
Start with problem, goal, scope, materials and timing
Projects usually start with a brief to clarify brand stage, audience, existing materials, launch timing and the problem to solve.
Collaboration across Changsha, Beijing, Guangzhou and China
Contact HEIGE by email, phone or WeChat for strategy, Logo/VIS, brochures, websites, product sites and campaign content projects.
About HEIGE
How HEIGE brand design works
HEIGE brand design works across brand strategy, visual identity, logo design, brochure design, corporate websites and product landing pages. We connect business judgment, content structure and visual systems into reusable brand assets that teams can keep using, expanding and testing.
Brand strategy consulting
Define clear brand strategy, competitive direction, identity logic and visual presence.
Focused on brand consulting and design
HEIGE combines local category experience with an international view of brand design.
Brand growth solutions
We have supported 300+ brands across strategy, identity, websites and campaign content.
Cross-market collaboration
Our project network spans multiple markets, with active nodes in Beijing, Changsha and Guangzhou.
Team
People behind the system
The team works across strategy, visual systems, digital experience and delivery, combining a focused core team with specialist collaborators.
Founder / Brand Design Lead
Deng Hui
With 14 years in brand design, Deng Hui has worked at J. Walter Thompson, BBDO, Didi, Kuaishou, NetEase and NetEase Cloud Music, focusing on brand visual creativity and communication visual systems. As a brand visual specialist at Didi, he contributed to communication creativity and visual marketing for major brand upgrade projects; at Kuaishou, he helped establish brand visual guidelines quickly and led campaign visual work; at NetEase Cloud Music, he built the brand visual system, visual guidelines and communication visual language.
Brand Strategy and Creative Partner & Travel Creator
Wang Fei
With 14 years in advertising, Wang Fei has worked at Ogilvy, Didi and BBDO, and as a freelancer has served 4A agencies including Ogilvy, BBDO and Wunderman Thompson, as well as clients such as Meituan, Douyin, Shangri-La Hotels and ATOUR Planet. She led creative work for one of Meituan’s highest-priority brand upgrade projects in recent years. She also has 8 years of travel media experience as a Mafengwo TOP 10 creator, Airbnb contracted writer and Travel + Leisure China contributor, building the travel content IPs “Marry the World” and “Travel China with Lao Wang Next Door”; her travel stories have been covered by CHINA DAILY, China Newsweek and Huxiu, and have trended on Weibo and Douyin.
Visual Systems Team
Brand Visual Design Team
Builds HEIGE brand design systems across logo design, typography, color, graphics, layout, packaging and guidelines.
Digital Experience and Content Delivery
Website and Campaign Delivery Team
Connects corporate website design, interactive websites, product landing pages, campaign templates, motion rhythm and CMS integration.
Clients
Global brands and growing companies
HEIGE brand design collaborates with consumer electronics, mobility, culture, lifestyle and growing companies across brand strategy, visual systems, brochure design, corporate websites, interactive websites, product landing pages and ongoing communication assets.
bilibili
Creative Marketing Visual System
Tesla
Creative Marketing Design
Marshall
Brand Maintenance System
Audi
Automotive and mobility
iQIYI
Content and entertainment
Didi
Mobility technology
Kuaishou
Content platform
National Geographic
Culture and publishing
Mercedes-Benz
Automotive and lifestyle
Studio method
How we build brand systems
HEIGE brand design emphasizes clarity, restraint and execution. We identify the business problem first, then connect strategy, visual identity, content structure, website experience and communication templates into a brand system teams can keep using.
Understand the Business
We start with brand stage, growth goal, sales context and the key audience.
Set Direction
Strategy, keywords, reference boundaries and visual principles align the team.
Design Assets
Identity systems, application samples, content templates and digital guidelines.
Support Rollout
Support development, print, production and content publishing.