Culture
How a technology brand turns complex capability into clear understanding
HEIGE brand design notes: How a technology brand turns complex capability into clear understanding, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 min
How coffee packaging turns a category story into a brand asset
HEIGE brand design notes: How coffee packaging turns a category story into a brand asset, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 min
How a hair-loss brand turns a sensitive need into trust
HEIGE brand design notes: How a hair-loss brand turns a sensitive need into trust, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minInsight archive
Observations, methods and notes
We publish HEIGE brand design notes, project methods and brand-growth observations around logo design, brochure design, corporate websites, interactive websites and product landing pages.
HEIGE Brand Design Notes / 6 min
How a museum identity turns spatial narrative into public memory
HEIGE brand design notes: How a museum identity turns spatial narrative into public memory, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minHow an herbal brand turns flavor cues into brand memory
HEIGE brand design notes: How an herbal brand turns flavor cues into brand memory, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minHow a portfolio becomes a personal brand presence
HEIGE brand design notes: How a portfolio becomes a personal brand presence, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minHow a fashion activation turns brand spirit into a lived experience
HEIGE brand design notes: How a fashion activation turns brand spirit into a lived experience, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minHow a place brand turns historic memory into a renewal narrative
HEIGE brand design notes: How a place brand turns historic memory into a renewal narrative, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.
HEIGE Brand Design Notes / 6 minHow a consumer brand uses ease to lower first-understanding cost
HEIGE brand design notes: How a consumer brand uses ease to lower first-understanding cost, with a focus on brand assets, understanding cost, trust, and consistent business touchpoints.