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Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i...: how brand logo design builds a clear center

A case-share reading on brand logo design: Using "Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i..." from BP&O makes it easier to see how a brand project organizes visual focus, reading order, and touchpoint extension.

HEIGE Brand Design Notes / 6 min

Not a Portfolio. A Presence.: how interactive website design builds a clear center

A case-share reading on interactive website design: Using "Not a Portfolio. A Presence." from Awwwards Blog makes it easier to see how a brand project organizes visual focus, reading order, and touchpoint extension.

HEIGE Brand Design Notes / 6 min

Not a Portfolio. A Presence.: how interactive website design builds a clear center

MaxMara’s Woman: the Untamed Heroine: how brand logo design builds a clear center

A case-share reading on brand logo design: Using "MaxMara’s Woman: the Untamed Heroine" from Awwwards Blog makes it easier to see how a brand project organizes visual focus, reading order, and touchpoint extension.

HEIGE Brand Design Notes / 6 min

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Our work Selected work Mar 15, 2025

Didi One-Yuan Designated Driving

Didi one-yuan designated driving campaign design

Case focus

HEIGE case study / brand system / website and communication touchpoints

Campaign visual design for Didi designated driving, covering communication assets, activity visuals and touchpoint extension for a one-yuan promotion.