Culture
Three Squirrels 3D Promotional Film
Didi Double Eleven Red Packet Campaign
Didi One-Yuan Designated Driving
Campaign content system
Website Conversion System
Packaging and Retail Experience
3D promotional animation for Three Squirrels, combining product character, motion rhythm and campaign communication into video assets.
Online and offline campaign visual design for Didi Double Eleven red packet promotion, covering activity communication and cross-channel execution.
Campaign visual design for Didi designated driving, covering communication assets, activity visuals and touchpoint extension for a one-yuan promotion.
We build campaign themes, graphic language, templates and publishing rhythm so brands can stay coherent and keep producing across channels.
We connect visual identity, interaction rhythm and content structure into digital experiences. The website becomes more than a display page: it explains the brand, presents work, collects leads and supports business growth.
We translate brand language into packaging, materials, retail display and communication layouts. The goal is to help customers recognize the brand quickly across shelves, exhibitions, stores and social content while understanding product value.
Our work
Three Squirrels 3D Promotional Film
3D promotional animation for Three Squirrels, combining product character, motion rhythm and campaign communication into video assets.
Selected work
Our work
Didi Double Eleven Red Packet Campaign
Online and offline campaign visual design for Didi Double Eleven red packet promotion, covering activity communication and cross-channel execution.
Selected work
Our work
Didi One-Yuan Designated Driving
Campaign visual design for Didi designated driving, covering communication assets, activity visuals and touchpoint extension for a one-yuan promotion.
Selected work
Our work
Campaign content system
We build campaign themes, graphic language, templates and publishing rhythm so brands can stay coherent and keep producing across channels.
2026 / Content
Our work
Website Conversion System
We connect visual identity, interaction rhythm and content structure into digital experiences. The website becomes more than a display page: it explains the brand, presents work, collects leads and supports business growth.
2026 / Website
Our work
Packaging and Retail Experience
We translate brand language into packaging, materials, retail display and communication layouts. The goal is to help customers recognize the brand quickly across shelves, exhibitions, stores and social content while understanding product value.
2026 / PackagingProject method
How projects move
Every project starts with a business goal, then moves through strategy, visual system, applications and rollout support.
Diagnosis
Define the brand stage, audience perception, competitors and priority business problem.
System Design
Turn strategy into identity, graphics, layouts, image direction and usage rules.
Rollout
Extend the system into web, packaging, sales materials, campaigns and social content.
Maintenance
Provide templates, guidelines and a maintainable update workflow.
Collaborations
Representative project types
From visual systems and creative campaigns to ongoing design support, we build practical and expandable assets for clients at different stages. Some collaborations are listed by name only for confidentiality.
Creative Marketing Visual System
A creative marketing visual system for brand communication.
Creative Marketing Design
Creative marketing visuals built around campaign and sales scenarios.
Brand Maintenance System
A maintainable visual system and long-term content assets.
Clients
Selected brand collaborations
Selected clients across visual systems, campaigns, digital experience and ongoing design support. Some projects are listed by brand name only for confidentiality.