Culture
We’re HEIGE The Brand Design Company
We build ambitious brand systems for ambitious companies.
From strategy to identity, from websites to campaigns,
we create design systems that help brands grow with clarity and craft.
Our work
Campaign content system
Website Conversion System
Packaging and Retail Experience
Brand Visual System Upgrade
We build campaign themes, graphic language, templates and publishing rhythm so brands can stay coherent and keep producing across channels.
We connect visual identity, interaction rhythm and content structure into digital experiences. The website becomes more than a display page: it explains the brand, presents work, collects leads and supports business growth.
We translate brand language into packaging, materials, retail display and communication layouts. The goal is to help customers recognize the brand quickly across shelves, exhibitions, stores and social content while understanding product value.
We define brand direction through strategy and amplify commercial recognition through a visual system. From positioning and core identity to visual language and guidelines, we build a brand system that teams can use over the long term so growing brands stay cl...
Campaign content system2026 / Content
Website Conversion System2026 / Website
Packaging and Retail Experience2026 / Packaging
Brand Visual System Upgrade2026 / Brand identity
Our work
Campaign content system
We build campaign themes, graphic language, templates and publishing rhythm so brands can stay coherent and keep producing across channels.
2026 / Content
Our work
Website Conversion System
We connect visual identity, interaction rhythm and content structure into digital experiences. The website becomes more than a display page: it explains the brand, presents work, collects leads and supports business growth.
2026 / Website
Our work
Packaging and Retail Experience
We translate brand language into packaging, materials, retail display and communication layouts. The goal is to help customers recognize the brand quickly across shelves, exhibitions, stores and social content while understanding product value.
2026 / Packaging
Our work
Brand Visual System Upgrade
We define brand direction through strategy and amplify commercial recognition through a visual system. From positioning and core identity to visual language and guidelines, we build a brand system that teams can use over the long term so growing brands stay cl...
2026 / Brand identityAbout
HEIGE Brand Design
HEIGE brand design is a design team focused on brand strategy, visual identity, logo design, brochure design, corporate websites, interactive websites and product landing pages. We connect business judgment, content structure and visual systems into reusable brand assets for websites, sales materials, social content and offline touchpoints.
Deng HuiWith 12 years in brand design, Deng Hui has worked across Didi, Kuaishou and NetEase Cloud Music projects, leading HEIGE brand design strategy, visual direction and delivery standards.
Wang FeiWith 12 years in advertising and brand creativity, Wang Fei has served clients including Meituan, Douyin, Shangri-La and ATOUR Planet, with additional travel-content IP experience.
Brand Visual Design TeamBuilds HEIGE brand design systems across logo design, typography, color, graphics, layout, packaging and guidelines.
Services
Strategy to execution
HEIGE brand design turns strategy, identity, brochures, corporate websites, interactive websites, product landing pages and campaign content into practical design systems.
Brand Strategy and Positioning
HEIGE brand design clarifies audience, problem, differentiation and long-term direction.
Brand Logo and Visual Identity
A HEIGE brand design identity system built around recognition, competition and long-term use.
Brochure and Sales Material Design
Turns HEIGE brand design systems into sales communication tools that explain value and proof faster.
Corporate and Interactive Website Design
Connects brand expression and conversion through corporate websites, interactive pages and content systems.
Product Landing Page Design
Builds product pages that are understandable, trustworthy and conversion-ready.
Campaign Content System
Creates campaign assets that keep HEIGE brand design systems consistent across channels.
The value of brand system design is making every communication more consistent
A HEIGE brand design note on brand system design: When a team must continuously produce posters, social content, event materials and website updates, one-off visuals cannot create consistency. System rules create efficiency.
HEIGE Brand Design Notes / 6 min
Product landing page design must solve trust, understanding and conversion
A HEIGE brand design note on product landing page design: A product site is not an e-commerce detail page copied into a website. It builds direct conversion through brand narrative, product evidence and action paths.
HEIGE Brand Design Notes / 6 min
Corporate website design starts with content structure before visual expression
A HEIGE brand design note on corporate website design: Corporate website redesigns usually fail not because pages look bad, but because positioning, service scope, proof and conversion paths are not organized clearly.
HEIGE Brand Design Notes / 6 minCareers
Work with us
HEIGE brand design welcomes collaborators in brand strategy, visual design, motion, web experience, content creation and AI-powered production.
Contact
Press and careers
Say hellodavid@onptw.com
Press + Media
For business cooperation, brand assets, images and media resources.
david@onptw.com
Recruitment
For roles, project-based collaboration, design partners and delivery support.
david@onptw.com