Culture
About
HEIGE Brand Design
HEIGE brand design is a design team focused on brand strategy, visual identity, logo design, brochure design, corporate websites, interactive websites and product landing pages. We connect business judgment, content structure and visual systems into reusable brand assets for websites, sales materials, social content and offline touchpoints.
Deng HuiWith 12 years in brand design, Deng Hui has worked across Didi, Kuaishou and NetEase Cloud Music projects, leading HEIGE brand design strategy, visual direction and delivery standards.
Wang FeiWith 12 years in advertising and brand creativity, Wang Fei has served clients including Meituan, Douyin, Shangri-La and ATOUR Planet, with additional travel-content IP experience.
Brand Visual Design TeamBuilds HEIGE brand design systems across logo design, typography, color, graphics, layout, packaging and guidelines.
About HEIGE
How HEIGE brand design works
HEIGE brand design works across brand strategy, visual identity, logo design, brochure design, corporate websites and product landing pages. We connect business judgment, content structure and visual systems into reusable brand assets that teams can keep using, expanding and testing.
Brand strategy consulting
Define clear brand strategy, competitive direction, identity logic and visual presence.
Focused on brand consulting and design
HEIGE combines local category experience with an international view of brand design.
Brand growth solutions
We have supported 300+ brands across strategy, identity, websites and campaign content.
Cross-market collaboration
Our project network spans multiple markets, with active nodes in Beijing, Changsha and Guangzhou.
Team
People behind the system
The team works across strategy, visual systems, digital experience and delivery, combining a focused core team with specialist collaborators.
Founder / Brand Design Lead
Deng Hui
With 12 years in brand design, Deng Hui has worked across Didi, Kuaishou and NetEase Cloud Music projects, leading HEIGE brand design strategy, visual direction and delivery standards.
Brand Strategy and Creative Partner
Wang Fei
With 12 years in advertising and brand creativity, Wang Fei has served clients including Meituan, Douyin, Shangri-La and ATOUR Planet, with additional travel-content IP experience.
Visual Systems Team
Brand Visual Design Team
Builds HEIGE brand design systems across logo design, typography, color, graphics, layout, packaging and guidelines.
Digital Experience and Content Delivery
Website and Campaign Delivery Team
Connects corporate website design, interactive websites, product landing pages, campaign templates, motion rhythm and CMS integration.
Clients
Global brands and growing companies
HEIGE brand design collaborates with consumer electronics, mobility, culture, lifestyle and growing companies across brand strategy, visual systems, brochure design, corporate websites, interactive websites, product landing pages and ongoing communication assets.
bilibili
Creative Marketing Visual System
Tesla
Creative Marketing Design
Marshall
Brand Maintenance System
Client
Brand design service
Client
Brand design service
Client
Brand design service
Audi
Automotive and mobility
iQIYI
Content and entertainment
Didi
Mobility technology
Kuaishou
Content platform
National Geographic
Culture and publishing
Mercedes-Benz
Automotive and lifestyle
Studio method
How we build brand systems
HEIGE brand design emphasizes clarity, restraint and execution. We identify the business problem first, then connect strategy, visual identity, content structure, website experience and communication templates into a brand system teams can keep using.
Understand the Business
We start with brand stage, growth goal, sales context and the key audience.
Set Direction
Strategy, keywords, reference boundaries and visual principles align the team.
Design Assets
Identity systems, application samples, content templates and digital guidelines.
Support Rollout
Support development, print, production and content publishing.