Culture
What I noticed about Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i... and brand logo design
A first-person HEIGE note on brand logo design: This time I want to use "Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i..." from BP&O to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 min
What I noticed about Not a Portfolio. A Presence. and interactive website design
A first-person HEIGE note on interactive website design: This time I want to use "Not a Portfolio. A Presence." from Awwwards Blog to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 min
What I noticed about MaxMara’s Woman: the Untamed Heroine and brand logo design
A first-person HEIGE note on brand logo design: This time I want to use "MaxMara’s Woman: the Untamed Heroine" from Awwwards Blog to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 minInsight archive
Observations, methods and notes
We publish HEIGE brand design notes, project methods and brand-growth observations around logo design, brochure design, corporate websites, interactive websites and product landing pages.
HEIGE Brand Design Notes / 6 min
What I noticed about Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i... and brand logo design
A first-person HEIGE note on brand logo design: This time I want to use "Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i..." from BP&O to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 minWhat I noticed about Not a Portfolio. A Presence. and interactive website design
A first-person HEIGE note on interactive website design: This time I want to use "Not a Portfolio. A Presence." from Awwwards Blog to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 minWhat I noticed about MaxMara’s Woman: the Untamed Heroine and brand logo design
A first-person HEIGE note on brand logo design: This time I want to use "MaxMara’s Woman: the Untamed Heroine" from Awwwards Blog to talk through what I actually notice when a case makes me stop and look again.
HEIGE Brand Design Notes / 6 minInteractive website design should help people understand the brand step by step
A HEIGE brand design note on interactive website design: When a website carries rebranding, case proof and lead collection, interaction is not decoration. It controls reading rhythm and the order of understanding.
HEIGE Brand Design Notes / 6 minHow brochure design becomes a sales communication tool
A HEIGE brand design note on brochure design: A corporate brochure should not be a pile of company facts and product specs. It should help sales teams explain trust, capability and reasons to buy in a limited window.
HEIGE Brand Design Notes / 6 minBrand logo design is not just a mark, it is an identity system
A HEIGE brand design note on brand logo design: When a brand enters a new market, expands product lines or outgrows its old visual language, the logo is usually only the visible symptom. The real work is recognition, memory and long-term rules.