Culture
Content structure before a website redesign
A practical content checklist before redesigning a corporate website.
Structure before visuals
A website redesign should start with content structure before visual expression: value proposition, proof, service scope, cases and conversion path.
For corporate website design, the key question is whether a visitor can understand who you serve, what problem you solve, why you are credible and what to do next.
What to prepare
Prepare service pages, case evidence, team credibility, contact routes and multilingual SEO fields before entering page design. This prevents a beautiful page from becoming a weak communication tool.
The value of brand system design is making every communication more consistent
A HEIGE brand design note on brand system design: When a team must continuously produce posters, social content, event materials and website updates, one-off visuals cannot create consistency. System rules create efficiency.
HEIGE Brand Design Notes / 6 min
Product landing page design must solve trust, understanding and conversion
A HEIGE brand design note on product landing page design: A product site is not an e-commerce detail page copied into a website. It builds direct conversion through brand narrative, product evidence and action paths.
HEIGE Brand Design Notes / 6 min
Corporate website design starts with content structure before visual expression
A HEIGE brand design note on corporate website design: Corporate website redesigns usually fail not because pages look bad, but because positioning, service scope, proof and conversion paths are not organized clearly.
HEIGE Brand Design Notes / 6 min