Culture
Public case analysis: design lessons from Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see w...
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see w..." from BP&O as a starting point to analyze identity systems,
HEIGE Brand Design Notes / 6 min
Public case analysis: design lessons from Now You See It
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Now You See It" from BP&O as a starting point to analyze identity systems, content structure and communication touchpoints, rather than only sur
HEIGE Brand Design Notes / 6 min
Public case analysis: design lessons from Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i...
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i..." from BP&O as a starting point to analyze identity systems,
HEIGE Brand Design Notes / 6 minInsight archive
Observations, methods and notes
We publish HEIGE brand design notes, project methods and brand-growth observations around logo design, brochure design, corporate websites, interactive websites and product landing pages.
HEIGE Brand Design Notes / 6 min
Public case analysis: design lessons from Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see w...
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see w..." from BP&O as a starting point to analyze identity systems,
HEIGE Brand Design Notes / 6 minPublic case analysis: design lessons from Now You See It
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Now You See It" from BP&O as a starting point to analyze identity systems, content structure and communication touchpoints, rather than only sur
HEIGE Brand Design Notes / 6 minPublic case analysis: design lessons from Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i...
A HEIGE brand design note on brand logo design: This HEIGE brand design note uses the publicly published case "Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum i..." from BP&O as a starting point to analyze identity systems,
HEIGE Brand Design Notes / 6 minInteractive website design should help people understand the brand step by step
A HEIGE brand design note on interactive website design: When a website carries rebranding, case proof and lead collection, interaction is not decoration. It controls reading rhythm and the order of understanding.
HEIGE Brand Design Notes / 6 minHow brochure design becomes a sales communication tool
A HEIGE brand design note on brochure design: A corporate brochure should not be a pile of company facts and product specs. It should help sales teams explain trust, capability and reasons to buy in a limited window.
HEIGE Brand Design Notes / 6 minBrand logo design is not just a mark, it is an identity system
A HEIGE brand design note on brand logo design: When a brand enters a new market, expands product lines or outgrows its old visual language, the logo is usually only the visible symptom. The real work is recognition, memory and long-term rules.